Welcome, Co-Production Partners!

Being part of a SoHo Playhouse Co-Production means you get exclusive social media support to amplify your show’s reach. Below, you'll find details on how we’re promoting your show online and how you can maximize your visibility.
How We’re Promoting Your ShowYour show will be featured across our social media platforms to engage theater audiences and industry professionals.
📲 Where You’ll Be Featured:
📌 Collaborations & Tagging:
We’ll post about your show and tag you as a collaborator.
✅ Action Item: Accept collaboration requests on Instagram to ensure our posts appear on your profile.
💡 Pro Tip: Maximize your reach by collaborating with theater-related influencers and industry professionals.

📌 TikTok & Video Features:
We’re curating the best show clips for TikTok & Reels.
✅ Action Item: Submit your best video content!
  • How to Send Videos: Email [email protected] or use WeTransfer for large files.
    💡 Best-performing videos: Show clips, audience reactions, behind-the-scenes content, and cast interviews.
What’s Included in Your Co-Production Social Media CoverageAs a Co-Production Partner, your show receives exclusive digital marketing support to ensure visibility:
✅ Dedicated Posts on SoHo Playhouse Social Media
  • Instagram/Threads/X: @sohoplayhouse
  • TikTok: @sohoplayhousetheater
  • Facebook: SoHo Playhouse
    ✅ Collaboration Posts – You’ll be tagged in key announcements, and we’ll add you as a collaborator where possible.
    ✅ Story Features – We’ll share engaging content and reminders leading up to your performances.
    ✅ Hashtag Strategy – Use #sohoplayhouse #nyc #offbroadway #YOURSHOWNAME to maximize reach.
    ✅ TikTok & Reel Features – Submit video content for potential posting on SoHo Playhouse’s platforms.
    ✅ Instagram Takeovers – Apply for a full-day Instagram Story takeover to directly engage with our audience.
    ✅ Website Feature – Your show’s details, social media content, and press materials will be included on our website.
    ✅ Cross-Promotion & Audience Engagement – Tag @sohoplayhouse to expand visibility.

💡 Looking for More Exposure? Upgrade with social media add-ons for additional posts, Reels, and engagement boosts.

Maximizing Your Social Media Impact🔥 Use Stories Frequently: Increase audience engagement by regularly posting Instagram & Facebook Stories.
💡 Pro Tip: Add a direct ticket link sticker to your Stories so fans can buy tickets with one tap.
📢 Hashtags Matter: Always include #sohoplayhouse #YOURSHOWNAME #offbroadway to improve discoverability.
🔗 Collaboration is Key: Accept collab requests from SoHo Playhouse for greater visibility. Boost engagement and double your reach!

Social Media Best Practices🎬 Behind-the-Scenes Content: Share rehearsals, set designs, or backstage moments—perfect for Reels and TikToks.
📸 Carousel Posts: Post a mix of images—cast shots, set designs, and live moments. Use captions that encourage engagement like, “Guess what happens next?”
📹 Live Q&As: Host an Instagram Live Q&A and invite SoHo Playhouse as a collaborator for added visibility.
🎭 Takeovers: Want to control our Instagram Stories for a day? Reach out, and we’ll set it up!
📊 Audience Polls & Questions: Use polls and Q&A stickers in Stories to interact with potential audiences (e.g., “What’s your favorite NYC theater experience?”).

Next Steps✅ Develop creative social media content that highlights your show’s unique appeal.
✅ Post regularly leading up to your performance dates.
✅ Send us your best video clips—we’ll tag you when we feature your show!
✅ Contact us with ideas, questions, or requests for additional promotion.
📩 Contact Us:
📧 Email: [email protected]
📞 Phone/WhatsApp: 1-415-336-0513
🌍 Website: www.theaterasylum.com
We’re excited to collaborate with you—let’s make your SoHo Playhouse Co-Production a success together! 🚀